THE DIGITAL TRANSFORMATION OF SMALL AND MEDIUM-SIZED ENTERPRISES - OPPORTUNITIES AND PERSPECTIVES

SUSLENCO, Alina; DONCEAN, Marilena; ALECU, Ciprian Ionel

doi:10.65672/jfme.2025.1.26

THE DIGITAL TRANSFORMATION OF SMALL AND MEDIUM-SIZED ENTERPRISES - OPPORTUNITIES AND PERSPECTIVES

Authors

SUSLENCO, Alina — “Alecu Russo” State University of Balti, Republic of Moldova
DONCEAN, Marilena — “Gh. Zane” Institute for Economic and Social Research of the Romanian Academy, Iași Branch, Romania
ALECU, Ciprian Ionel — “Gh. Zane” Institute for Economic and Social Research of the Romanian Academy, Iași Branch, Romania

Landing page: https://www.icfm.ro/jfme.icfm.ro/articles/vol13i1p278-284.html

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DOI: 10.65672/jfme.2025.1.26

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Abstract

This paper addresses the need for digital transformation of SMEs in the Republic of Moldova as a predominant factor in ensuring the competitiveness of enterprises. The research aims to identify solutions for the digital transformation of SMEs in the Republic of Moldova to increase their competitiveness. At the same time, the need for digital transformation is punctuated by the changes that occur at a rapid pace in the external environment, which pressures SMEs to quickly adapt and integrate new information technologies into their activity, to increase competitiveness. From the need to face competitors, SMEs have to identify ways to innovate, optimize processes, and increase the human capital of their employees and thus raise their competitiveness. The research methodology focused on the use of the following research methods: analysis, synthesis, induction, deduction, abduction, and a few others. Finally, we can note that, at a national level, it is necessary to develop a digital transformation program for SMEs that would help organizations, through concrete activities, projects, and financial means, support and consultancy, in the effort to achieve competitiveness.

JEL Classification

L20, M51, O30, O31, O32

Keywords

digital transformation, digitization, SME, competitiveness, information technologies.

How to cite

SUSLENCO, Alina; DONCEAN, Marilena; ALECU, Ciprian Ionel (2025). THE DIGITAL TRANSFORMATION OF SMALL AND MEDIUM-SIZED ENTERPRISES - OPPORTUNITIES AND PERSPECTIVES. Journal of Financial Management and Economics, 13(1), 278-284. DOI: 10.65672/jfme.2025.1.26.

RePEc record

Handle: Repec:vls:rojfme:v:13:y:2025:i:1:p:278-284